Specializing in the BIOS and firmware s Phoenix (the brand owner Award) was presented at the autumn conference, IDF 2009 model notebook, where the boot of Windows 7 now works in less than a second after pressing the switch computer. By contrast, competing with Phoenix company Insyde during one of the conference presentations Technical Track thoroughly discussed the optimization method allows to shorten the procedures for the firmware to less than two seconds, giving the number of traps lurking. Intel and for a long time on this issue has prepared a document White Paper (PDF), which describes in detail the various methods of optimization.