Samsung has introduced a mobile platform Bada, designed for communicators. Dr. Hosoo Lee led the presentation, executive vice president and head of the Center for Research "Samsung".

Operating System bada, which, according to developers, opens entirely new possibilities for users, developers and operators, using an interface based on the technology of TouchWiz, which provides an intuitive, yet efficient way to manage functions of smartphones. Authors bada-applications will be able to use a functional device for calls, sending SMS, access to the database of contacts. In addition, they will be able to use the accelerometer, the sensor height, movement, activity, etc.

Samsung bada supports a number of service-oriented functions such as work in social networks, the synchronization of devices, content management services based on geo-referencing, etc. In the framework of the promotion program will open online store for mobile applications.

The presentation was shown to specialized tools for developers (SDK), and also announced a competition programmers Samsung bada Developer Challenge with a prize fund of $ 2,7 million