Facebook closes controversial advertising program
22 September 2009. Author: Anton Chuiko
Social network Facebook wants the amount of several million dollars to shut his mouth defenders of privacy and end the legal dispute regarding its controversial Beacon advertising program. How U.S. media reported, the company plans to completely disable the system, and for 9.5 million dollars to create a foundation to promote the protection of data on the Internet. This is the result of yet concluded on Friday-court agreement between the parties. For the moment there is no agreement leading court case in California.
Over a year ago by privacy advocates collective lawsuit against to Facebook because they believe started in late 2007, Beacon program significantly interferes with the privacy of users of the service.
Beacon ( "lighthouse") will automatically inform the group of friends on Facebook members made their purchases from advertising partners site. When you see the protests, the company made it easier to disable this feature. Recently it was necessary to express the consent of users to incorporate them into the program. Since the project became the subject of public debate, a number of advertising partners voluntarily withdrew from it. According to media reports remained only a handful of customers. Facebook acknowledges that "the experience of Beacon has taught him a lot." Despite the flap design Facebook recently, recording a profit.
Over a year ago by privacy advocates collective lawsuit against to Facebook because they believe started in late 2007, Beacon program significantly interferes with the privacy of users of the service.
Beacon ( "lighthouse") will automatically inform the group of friends on Facebook members made their purchases from advertising partners site. When you see the protests, the company made it easier to disable this feature. Recently it was necessary to express the consent of users to incorporate them into the program. Since the project became the subject of public debate, a number of advertising partners voluntarily withdrew from it. According to media reports remained only a handful of customers. Facebook acknowledges that "the experience of Beacon has taught him a lot." Despite the flap design Facebook recently, recording a profit.
Back