Internet portal Yahoo! and software company Microsoft ended talks on an announced in late July of cooperation in the field of search services and advertising. Cooperation between the two companies could start at the beginning of 2010 - says in its communication to investors. Initially, everything was to achieve at the last button in October, but then the two companies announced that due to the complexity of the entire project needs more time to establish the details.

Microsoft search engine search engine Bing will be exclusive to the website Yahoo!. In return, Yahoo! will take over advertising sales operation in the search results for the premium customers of both companies. Microsoft AdCenter Department will manage the remaining ads. The agreement must still be approved by U.S. antitrust authorities.

Cooperation agreement is scheduled for ten years. At that time, Microsoft will receive a license to search algorithms Yahoo! To apply them in their own programs and search engine Bing. Originally, Microsoft wanted to completely take over Yahoo, but an Internet portal turned down the offer. Microsoft hopes to gain a contract with a longer range on the market for search and ads, while Yahoo! primarily expects cost savings.