Online media: Microsoft + News Corp. vs. Google      

Posted: 23 November 2009 by Anton Chuiko   |   Views: 458   |   Comments 0   |   Print     |   Discuss in forum
altGroup's News Corporation is in talks with Microsoft about cooperation in the use of newspaper content online. According to an article in the newspaper "Financial Times (FT), Microsoft would pay for the right media potentate indexing its news releases posted online. In return, News Corp.. to block rival Microsoft - Google - access to personal information sites, from which the headers appear in Google News. For News Corp.. is, among other daily "The Wall Street Journal and the British newspaper The Sun and The Times. The report does not clear the extent to which this agreement would affect the group web sites (like MySpace).

As explained in the article, talks are still at an early stage. The initiative came from News Corp.. But Microsoft has already negotiated similar agreements with other major media companies. Quoted by the FT editor, whose name is not known, says that if search engines will have to pay for the right to index the content, the value of such content can dramatically increase. Microsoft aims at Google's profits depletion scale. By contrast, Matt Brittin, director of Google UK, already last week underestimated the case, arguing that revenue from an aggregation of information does not have a great share of the overall structure of the company's revenues.

Rupert Murdoch, News Corp. chief., In an earlier television interview presented thoughts on the possible closure of the door of online services from Google's crawler. The Mountain View company has long insisted that the exclusion of web pages indexed by the search engine and block content appears in Google News is easy to implement. Murdoch said in turn that such a move is under consideration in his company. Belonging to the blocking of Google's spider would occur when the News Corporation's services - such as newspapers website "The Sun" and "The Times" - will be paid. By contrast, Google spokesman Gabriel Stricker, talking to newspaper The Wall Street Journal, tried to demonstrate that the advantage for newspapers are redirected to their site traffic from Google News.

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