Google has taken part in investing $ 23 million in startup Invidi Technologies, specializing in software development in the area of TV advertising. Moreover, this transaction will enable managers to Google's advertising on TV and YouTube to join the board of directors Invidi Technologies and gave the world the Internet giant to supply the necessary influence on the affairs of the company. 

Officially, about the investment Google said only that it will change the television and make a better-minded focus on advertising targeted at specific groups. However, some observers were quick to see in this transaction, an allusion to the ongoing work within the framework of Google TV, which we have repeatedly reported in the news, but official information about it is still missing.

Recall, this project Google TV is alleged to go on the idea of a console software platform Android, which will allow consumers to access web resources on a large television screen. According to rumors, besides the Google, this project involves Intel, Sony, and Logitech. Moreover, the last two companies must submit the relevant device has a May 19 conference Google.