In the near future Ubisoft intends to revise the priorities, making a bet on their own original designs, not on games based on licenses. This was announced to investors the executive director of the publishing house.

The main force of the company will throw in the development of the series of Splinter Cell, Ghost Recon, Prince of Persia and Assassin's Creed, and the percentage of games created in explanation of popular licenses, will steadily diminish.

Such a decision prompted Ubisoft sales data Avatar: The Game. If the film by James Cameron at the box without any problems collecting hundreds of millions of dollars, then the game is not in great demand. At the time of sale Avatar: The Game is almost double the figures concede that publishers were prescribed in the plans. Chapter Ubisoft considers it inappropriate to spend money to purchase licenses that can not be recouped and a profit.