Rotten Tomatoes removes early fan reviews after Captain Marvel, Episode IX slammed

Captain Marvel Brie Larson Kevin Feige Rotten Tomatoes

Captain Marvel Brie Larson Kevin Feige Rotten Tomatoes

But most importantly, fans will no longer be able to add reviews, ratings, and comments for a movie prior to a film's release. This weekend the actor chose to confront trolls who are posting fake reviews for Marvel Studios' upcoming Captain Marvel film and making-up posts about star Brie Larson. Critics who have seen the movie have mostly raved about it, as seen in the film's strong first reactions.

The website's review policies gained major attention in 2016 with the release of the all-female Ghostbusters, the female-led Star Wars: The Last Jedi, and again with Marvel's latest release, in which predominantly white male users purposefully tank a movie's review score before it hits theatres. When used correctly, it's a great resource, so to protect itself from trolls and those who try to use the service to perpetuate a personal vendetta against a movie, Rotten Tomatoes has announced a few changes. Warner Bros. retains a 25% stake in Rotten Tomatoes.

Rotten Tomatoes now will show an absolute number of the total users who are interested in a movie.

Regarding the Captain Marvel controversy, the film's "want to see" percentage score dropped into the 20s with over 50k votes (meaning 80% or so claim they don't want to see it), in addition to fans voicing their dissatisfaction in the review section.

"We have decided that turning off [the pre-release comment function] for now is the best course of action".

Rotten Tomatoes expounded on this change in a blog post, saying, "Unfortunately, we have seen an uptick in non-constructive input, sometimes bordering on trolling, which we believe is a disservice to our general readership". According to our screenshots, the score went from around 5,000 user ratings, with 78 percent of them interested in seeing the movie on February 19, to more than 45,000 ratings and a "want to see" percentage dropping to 28 as of Monday.

Throughout the roll out of new audience rating features, Rotten Tomatoes will call out enhancements on the site and link to a product update blog, where users can find explanations. That functionality will be available once the movie releases into theaters. The new logo and icons can be seen on Rotten Tomatoes' online, mobile, social and video platforms as well as on partner platforms. Recently, negative comments started popping up on the page for Star Wars 9, and that movie doesn't even have an official title yet.

These latest changes don't really address post-release trolling, but various other upcoming changes mentioned in Tuesday's press release might.

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