Netflix warns people to not do the 'Bird Box' challenge

Netflix Wants People to Stop Hurting Themselves with the 'Bird Box' Challenge

Netflix Wants People to Stop Hurting Themselves with the 'Bird Box' Challenge

Apparently, die-hard fans are trying something called the "Bird Box challenge", where they - or their children - are blindfolded and try to do everyday things, despite not being able to see.

Netflix has issued a warning after several people have been participating in the Bird Box challenge.

Netflix officials have discouraged people from engaging in risky behavior.

Netflix revealed last week that more than 45 million accounts streamed the psychological horror film starring Sandra Bullock in its first week of release, and the success has spurred some epic memes.

"Can't believe I have to say this", Netflix tweeted to its users. Videos posted online have shown people walking down stairs, stumbling around in the woods or otherwise freaking out while blindfolded.

With the #BirdBoxChallenge, which emerged after the film's release in December 2018, viewers blindfold themselves like Malorie and her children, with one person often guiding them blind as Malorie did. Granted, sometimes the videos are amusing, but someone is eventually going to get hurt, like that guy that nearly gave his toddler a concussion by running him into a wall (above).

Despite the alarm, there aren't a lot of examples of disastrous Bird Box Challenges. 'We don't know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes'.

The title refers to a literal box of birds that her character carries - the birds begin to chirp when the unseen evil approaches.

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