New Google policy could raise the price of Android phones

Google offers solutions to avoid more EU Android fines

Google offers solutions to avoid more EU Android fines

Google has never charged for its apps because, as we all know, its business model relies on ads and searches, two things that get better traction if people are using its apps.

The European Commission slapped Google with a 4.34 billion euro - $5bn - fine three months ago, after complaints that it had stymied the smartphone space by forcing phone-makers to install Chrome and Google Search if they wanted Play store access. For example a company could make a regular Android phone with full Google certification, and also an Android tablet with its own version of the OS and no Google apps or services.

Third, we will offer separate licenses to the Google Search app and to Chrome.

Desktop progressive web apps can be "installed" on the user's device much like native apps. However, that's about to change ever so slightly for European Android device makers.

As Google notes, since Google Search and Chrome pays for Google's development of Android, those who wish to licence their Apps without Search and Chrome will pay a license fee.

In July, the European Union ruled that this practice was illegal and fined Google.

Earlier this year, the European watchdog fined the search giant $5 billion for the for the illegal monopolization of online services on the Android platform.

This new license agreement is planned to go into effect on October 29th, 2018 for all new smartphones and tablets launched in Europe.

The most significant change from the manufacturer side is that Google will now allow companies that make Android devices with Google apps to also make other Android devices with their own "forked" versions of the operating system and no Google apps.

Such a fee is likely an attempt to offset some of the moolah Google will lose from not having its Play Store and search services as default on some handsets or tablets.

For the first time in its history, Google will charge Android phone makers that want to sell devices with the Google Play Store and other apps pre-installed.

And as a result of that sudden disappearance of revenue, Google is unwilling to let Android manufacturers use Gmail, Google Play, Maps, and so on, for free, so it will charge a fee for including that code. Google has now filed an appeal against the ruling, continuing to argue that Android helps competition rather than hinder it.

In order to give OEMs a break, Google says it will offer "new commercial agreements to partners for the non-exclusive pre-installation and placement of Google Search and Chrome".

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