Amazon considering opening 3,000 cashierless Go stores, report says

Amazon may open 3,000 cashierless stores by 2021 - as survey reveals it's now third in online ads

Amazon may open 3,000 cashierless stores by 2021 - as survey reveals it's now third in online ads

If Amazon intends to get that total up to 3,000 by the end of 2021, it needs to be opening 20 new stores a week from the beginning of 2019 onwards.

However, that could all change in the coming months as Amazon is thought to be considering opening thousands of new Go stores over the course of three years.

Right now, there are three Amazon Go stores in Seattle (7th & Blanchard, 5th & Marion, and 300 Boren Ave N) and one in Chicago.

Amazon opened its first cashierless store in Seattle two years ago (pictured) and has launched two additional locations in Seattle and another in Chicago. Amazon also operates or plans to open 18 bookstores, as well as a range of smaller pop-up stores in malls and Kohl's locations.

Amazon Go threatens traditional convenience store companies like 7-Eleven, as well as chain fast food sandwich and lunch chains like Subway. Overhead cameras, weight sensors and deep learning technology detect merchandise that shoppers take from or return to shelves and keep track of the items selected in a virtual cart.

Customers enter Amazon Go by swiping their smartphone at a turnstile. Two of the new stores offer only a limited selection of salads, sandwiches and snacks, showing that Amazon is experimenting with the concept simply as a meal-on-the-run option. Whole Foods, for instance, started selling Amazon Echo smart speakers nearly immediately after the $13.4 billion acquisition of the grocery chain closed in August 2017.

By rolling out 3,000 Amazon Go stores, Amazon would quickly become one of the biggest chains in the US, Bloomberg said.

Amazon Go is basically a dream come true for introverts. "I also think Amazon is fully aware that Whole Foods is not necessarily the complete solution to their bricks-and-mortar", Wolfe Research analyst Scott Mushkin said earlier this week at a Supermarket News roundtable discussion. "We shall see", Wolf said at the roundtable event.

In December 2016, Amazon unveiled a convenience store in downtown Seattle that replaced cashiers with technology found in self-driving cars. Amazon also routinely loses money expanding internationally.

Amazon's flair for innovation and consumer acumen raise the potential for a major expansion of the Amazon Go format, according to Loop Capital analyst Andrew Wolf. Its key feature is a complete lack of lines to wait in.

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