Samsung CEO: First foldable phone could be unveiled in November

The Galaxy Note 9 might not be the most exciting Samsung phone we see this year.                  Angela Lang  CNET

The Galaxy Note 9 might not be the most exciting Samsung phone we see this year. Angela Lang CNET

However, that doesn't seem to be the case anymore.

For year's we've been hearing rumors and small announcements about Samsung's first foldable phone, but now we've had the first official word that it will be launching at some point in 2018.

The executive didn't give many details about the upcoming hardware. When unfolded, the device will offer a different experience than a tablet. Samsung understands that if the device just functions like any other tablet on the market when it's unfolded, users will not develop a strong reason to purchase it.

'Every device, every feature, every innovation should have a meaningful message to our end customer, ' Koh told CNBC.

In an interview with CNBC, Samsung CEO DJ Koh stated that the Galaxy X foldable phone will launch later this year, but it might not be available worldwide at the same time, so some parts of the world could get the model in 2019.

"The changes are really just about focusing on millennials who can not afford the flagship", commented Koh when talking about how the company releases mid-range devices more often than flagship models.

The handset has been codenamed "winner" - a good omen, perhaps? - although, as per previous reports, it'll more likely be called "Galaxy X" on release. Instead of introducing new technology in the flagship Galaxy S and Galaxy Note series, the company will now look to bring some of those cutting-edge features to its affordable models first.

Perhaps Samsung is trying too hard to ponder over why people would like a much bigger screen device that remains pocketable. It suggested the company had been working on the OLED-based technology for several years. It says samples have already been sent to both manufacturers.

Angela Lang/CNET "You can use most of the uses. on fold (ed) status". The stories have split opinion in our editorial office, between those who think a quad-rear camera on a new Galaxy A is coming, and those who need to see it in order to believe it.

The research firm also reports that the next generation of flexible displays are those with a curvature radius of less than 1.0R.

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