Colin Kaepernick: Quarterback is the face of new Nike campaign

Colin Kaepernick: Quarterback is the face of new Nike campaign

Colin Kaepernick: Quarterback is the face of new Nike campaign

Former NFL quarterback Colin Kaepernick will be the face of a Nike Inc advertising campaign commemorating the 30th anniversary of its "Just Do It" motto, according to ESPN and other media reports on Monday.

Former San Francisco 49ers quarterback Colin Kaepernick, who kickstarted a protest movement against racial injustice in the U.S., is the face of a new Nike campaign to mark 30 years of the "Just Do It" slogan.

Kaepernick, 30, first protested by sitting during the national anthem in August 2016, later opting to kneel.

Nike signed Kaepernick in 2011 but shielded him from public view while he protested from the sidelines. Considering Kaepernick is suing NFL owners for allegedly colluding to keep him out of the game, the new ad can be seen as a subtle, yet powerful jab to the league. "Even it means sacrificing everything".

"We believe Colin is one of the most inspirational athletes of this generation", Gino Fisanotti, Nike's vice president of brand for North America, told the outlet. "We wanted to energize its meaning and introduce "Just Do It" to a new generation of athletes".

Reactions to the ad began to pour in Monday afternoon from other National Football League players and figures like Jemele Hill, who found herself at the center of a similar frenzy thanks to Trump's infantile behavior.

News of Nike's ad campaign broke just days before the first game of the National Football League season on Thursday, when the controversy over pre-game protests could flare anew. Kaepernick sat or kneeled during the anthem throughout the 2016 season and launched a movement of athletes doing the same. Stephen B. Burbank, the arbitrator assigned to resolve disputes between the NFL and the NFL Players Association arising from the collective bargaining agreement, ruled last week against the NFL's request to dismiss the case.

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