Harley drives deeper into Asia with smaller bikes to fuel growth

Harley Davidson Pan America Announce

Harley Davidson Pan America Announce

The company said it expects to spend $675 million-to-$825 million on these initiatives and expects the new plan to generate more than $1 billion of incremental annual revenue in 2022 as compared to 2017. This means better dealership network, improved retail experience, smaller stores for urban areas and more. Harley also is developing a smaller displacement 250cc to 500cc bike for emerging markets in Asia through a partnership with a manufacturer in the region.

The company has no plans to pull back on manufacturing its big bikes.

Mention Harley-Davidson Motorcycles and most people will think: noise, petrol, and leather jackets.

Harley-Davidson has revealed some stellar plans to expand its global footprint with India being one of its stronger focus points as e-scooters and small capacity motorcycles are part of the strategic movement.

Harley Davidson has announced that it will be launching a new adventure motorcycle, the Pan America, in 2020. "Alongside our existing loyal riders, we will lead the next revolution of two-wheeled freedom to inspire future riders who have yet to even think about the thrill of riding", he said. He did, however, say that his company needs to "deal with what we have to deal with".

We first rode the LiveWire prototype some years ago and came away quite enthusiastic about the new machine which thanks to a strategically straight-cut gear drive was the first electric machine to actually sound good!

The company said it plans to launch its electric motorcycle in 2019 and will release additional models through 2022.

The announcement by Harley comes after three consecutive years of declining sales in India.

Levatich said Harley-Davidson is an apolitical business.

Levatich acknowledged "unfortunate attention" after the company announced it would increase production in foreign countries, following retaliatory European Union tariffs prompted by tariff threats of President Donald Trump.

Although the bikes in the feature image are all futuristic battery-powered concepts, they all riff somewhat on Harley-Davidson's history; there's a flat track-styled bike referencing the old days of the all-conquering XR750.

We'll have more details about the bike as they become available, and you can check the official Harley Davidson website for more information. That will give the company more broad distribution in the largest and fastest-growing motorcycle markets.

Recommended News

We are pleased to provide this opportunity to share information, experiences and observations about what's in the news.
Some of the comments may be reprinted elsewhere in the site or in the newspaper.
Thank you for taking the time to offer your thoughts.