Amazon's hopes its Prime Day doesn't go to the dogs

Amazon Prime Deals Of The Day

Amazon Prime Deals Of The Day

Being caught in a never-ending loop of puppy pictures wasn't exactly what shoppers expected out of the first hour of Prime Day 2018.

Online retail juggernaut Amazon's blink-and-you-miss-it deals offered during its first local Prime Day sales event has raised questions about "bait advertising", and how limited a retailer's special offers can be. That makes Coresight Research's estimate of $3.4 billion in Prime Day sales not much grander than similar time periods throughout Amazon's year. Almost every device Amazon makes is now available at a deep discount, and you'll find every single one of them below.

The neat little bonus to this deal is getting a Pro Controller thrown in as well, which usually goes for anything up to £50 on its own.

Check out the full range of Prime Day camera deals on Amazon for more live deals.

Prime Day is underway across the United Kingdom, where it started at 12:00 Monday 16th and runs until the end of Tuesday 17th - a full 36 hours.

"Shoppers are looking for something more familiar", he added.

Amazon (AMZN) said Tuesday that prime members were continuing to shop on Prime Day. In the late 1990s, two former Amazon employees - a husband and wife team - brought their Welsh corgi, Rufus, to work.

While the e-commerce giant didn't release specifics on sales, it did reveal that more than 100 million products were purchased during its 36-hour sale, Prime Day, which is a holiday the company's drummed up four years ago for its 20th anniversary. It's a challenge that not even Amazon could escape this Prime Day. About an hour later, website issues, for the most part, subsided although some still reported issues with the search functions for several more hours. Amazon will also be updating its live blog throughout the day with new deals and information about the sale. Amazon's hardware devices for kids were also successful with its Echo Dot Kids Edition, Fire 7 Kids Edition and Fire HD 9 Kids edition especially mentioned.

While Amazon doesn't disclose sales figures for Prime Day, Deborah Weinswig, CEO of Coresight Research, had estimated before it began that it will generate $3.4 billion in sales worldwide, up from an estimated $2.4 billion a year ago. You can still get Prime Day 2018 deals on Amazon devices using Alexa voice shopping. Amazon confirmed late on Monday that its website was having issues that left many unable to purchase items, though it didn't elaborate on what caused them.

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