Amazon is down for some users and HAPPY PRIME DAY

A screengrab of Amazon’s website which crashed for some people Monday in the minutes after its Prime Day sales event began

A screengrab of Amazon’s website which crashed for some people Monday in the minutes after its Prime Day sales event began

You can check out the full range of discounted Amazon devices over on the Prime Day page, which is where you can also get a glimpse of some the deals that will be available once Prime Day actually begins.

Amazon Prime Day starts at 3 p.m. ET today and runs through Wednesday at 2:59 a.m. ET.

The ongoing Amazon Prime Day sale - that ends July 17 midnight - is all set to introduce launch explosive offers on Apple iPhones starting at 4 pm today. It's $119 per year for the Amazon subscription service. "The site is has been loading for 20mins #DoBetter". It's a particular embarrassment for Amazon, on the shopping holiday it created that has become one of its busiest days.

To get the Prime Day Whole Foods and Amazon online deals, you must be a Prime member.

According to DownDetector.com, outage reports spiked around noon PT - just as Amazon Prime Day officially began for reals - and appear to be limited to Amazon.com in the U.S. This year's Prime Day is planned to last for 36 hours - six more hours than last year.

This is the biggest Prime Day yet. It displays lyrics when used with Amazon Music, lets you video chat with your nearest and dearest, and streams movies from Amazon Prime Video. Want to try out Amazon's Alexa? So you could be sneaky and sign up for the trial, grab a load of cheap Prime Day deals, listen to a ton of music and then cancel before August.

PRIVATE LABEL PUSH: Amazon has been building its own brands, and it'll be offering deals on those, especially its clothing brands, analysts have said.

MORE COUNTRIES: Amazon has been expanding its Prime membership around the world, and four new countries will be part of Prime Day this year: Australia, Luxembourg, the Netherlands and Singapore.

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