Phillies poke fun at IHOP with ridiculous name change

Chicago Illinois. DineEquity the parent company of Applebee's and IHOP plans to close up to 160 restaurants in the first quarter of 2018. The announcement helped the stock climb more than 4

Chicago Illinois. DineEquity the parent company of Applebee's and IHOP plans to close up to 160 restaurants in the first quarter of 2018. The announcement helped the stock climb more than 4

Its bio was changed to "Burgers so burgerin' good, we changed our name to IHOb".

IHOP has temporarily changed its Twitter handle to "IHOb". But according to the restaurant chain the "b" actually stands for.burgers.

IHOb's revamped menu features seven different specialty steakburgers: The Jalepeno Kick, Cowboy BBQ, Classic with Bacon, Mega Monster, Mushroom & Swiss, Big Brunch and The Classic.

The fast-food chain went even further with this tweet that claimed no matter what, their burgers were still superior to IHOPs. That's why the Taste of Home Test Kitchen let out a collective gasp when beloved pancake purveyor IHOP announced that it was changing its name.

"We've pancaked pancakes for 60 years now so it's the flawless time to start burgerin" burgers, and we're kicking it off by flipping the "p" in IHOP to a "b' for burgers", he continued.

But, as it turns out, the chain is looking past morning meals with an eye toward enhancing its lunch and dinner business.

IHOP finally revealed on Monday what the "b" in their name change to "IHOb" stands for, and the insults quickly followed.

"The world is spiraling out of control and I can't understand why IHOP would force us to deal with more unwelcome change", said one Twitter user. Revamping its burger selection could convince customers to visit later in the day and for more than just hash browns and eggs.

"Why is ihop going thru a mid life crisis", tweeted another.

But maybe the most savage of all was the notoriously cheeky social media team at Wendy's, who responded to the name change in true sassy form.

During a call with analysts last month, executives from IHOP's parent company, Dine Brands, highlighted an emphasis on menu innovation as a strategy to boost traffic. Wendy's wanted to get in on the drama.

Though it remains to be seen if the new moniker is here to stay, several celebrities and other restaurants took to Twitter to share their hilarious reactions to the new name.

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