Zombie Cambridge Analytica told 'death' can't save it from the law

Zombie Cambridge Analytica told 'death' can't save it from the law

Zombie Cambridge Analytica told 'death' can't save it from the law

The day Cambridge Analytica shut its doors and began liquidation, the UK's privacy watchdog ordered it to turn over all the data it has on a USA voter and how it has been used, or the firm could face criminal charges.

The Information Commissioner's Office (ICO) served an enforcement notice on SCL Elections, Cambridge Analytica's parent company, on Friday.

The ICO notice stems from David Carroll, an associate professor at Patterson School of Design in NY.

A British watchdog ordered Cambridge Analytica's data controller to turn over all information it's collected on American voters or face criminal prosecution.

Some 64% percent said they used Facebook at least once a day, down slightly from the 68% recorded in a similar poll in late March, soon after the Cambridge Analytica story broke.

Despite mostly negative coverage, the Cambridge Analytica data scandal doesn't appear to have had a material impact on Facebook's usage.

There was no immediate comment from Facebook, which apologized for the data scandal and acted to rein in third-party apps using its data.

Most of Facebook's US users have remained loyal to the social network despite revelations that a political consultancy collected information about millions of accounts without owners' permission, a Reuters/Ipsos poll released on Sunday showed. "We were always confident that he was in the right to request his data, and are very pleased that the ICO has confirmed his position". Facebook also wants to do its own inquiry after the United Kingdom investigation, and Cambridge Analytica said last month that it was undergoing a third-party audit to show that it deleted all the data. Once the data was collected by the firm, it was then used to create tailored political ads.

People familiar with the matter informed Bloomberg of Facebook considering a paid subscription model for privacy-conscious users.

Information Commissioner Elizabeth Denham said the company 'has consistently refused to cooperate with our investigation into this case and has refused to answer our specific enquiries in relation to the complainant's personal data - what they had, where they got it from and on what legal basis they held it'.

SCL Elections Limited can appeal the ICO's order within 30 days.

The Trump campaign used Cambridge Analytica, but the firm has denied using data from Kogan's firm, GSR, during the presidential election.

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