Apple Hires Samsung Executive to Lead South Korea Business

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The displays were made by Samsung and now Apple wants Samsung to cut the price by nearly 10 per cent. Even Korean police also raided the company's offices in November, ahead of the iPhone X's launch to ask "questions about its business practices" according to Metro.

"The iPhone X trailed at 16 per cent, down from 20 per cent the previous quarter", CNET reported on Tuesday, citing the survey's findings. The results revealed that the iPhone 8 took 23 percent of iPhone sales in the quarter, followed by the iPhone 8 Plus at 21 percent. Code named "Jaguar", the LCD model is positioned as a successor to the iPhone 8, and will likely attract users to upgrade from their iPhone 6 and iPhone 6s, the report added. However, the survey makes it appear that interest in the iPhone X is dwindling.

Has Apple killed the iPhone X?

The request for price reductions comes as no surprise to the industry as the OLED panel accounts for about one-third of the total production cost of an iPhone X and has been pinpointed as a key factor contributing to the lackluster sales of Apple's first OLED model, said the sources. He later predicted in March that Apple could cease the production of the iPhone X mid-year. The negotiations come as Apple is preparing to begin production of two new OLED iPhone models for release this fall. And Kuo believes that one of these will be more popular than the others.

The analyst further says that Apple over-estimated the iPhone X demand so much that it has already made all the units it will need till the next iPhones arrive.

With an estimated price tag of $799, the 6.1-inch model will be available for almost $200 cheaper than its OLED counterparts, according to a note from Rosenblastt analyst Jun Zhang as obtaied by AppleInsider.

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